Nissan, Dongfeng plan for fast growth; New partners intend to double China sales over the next 4 years.(News)

Byline: Alysha Webb

Nissan plans to double in four years the unit sales and revenues of its Chinese joint venture, Dongfeng Motor Co.

The plan is especially aggressive at a time when the Chinese market is becoming increasingly crowded and competitive.

"There is no market too late to enter," said Katsumi Nakamura, the Nissan-appointed CEO of Dongfeng. "The key issue is to offer a unique product, something different from the others."

Nissan is 44 percent owned by Renault. Its plans for China will increase the pressure on other carmakers in China. For example, Toyota intends to capture 10 percent of the Chinese car market by 2010.

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